Goal:

Create a series of posters to promote Phoenix Theatre's 2015-2016 season.

Skills:

Illustration

Design

Typography

Goal:

Design a book to showcase Plan 2020: The Bicentennial Plan for Indianapolis-Marion County. This project showcases the strategic planning process that both envision and engineer a city that works for the next century.

Skills:

Layout

Book Design

Formatting

Typography

Collages

Goal:

Using an unusual brochure format that the client proposed, I worked closely with their team to create a brochure that would explain their complicated business.

Skills:

Layout

Typography

Format

Brochure Design

Goal:

Create a multi-purpose book that acts as an instructional journal for parents whose teenage daughters attend Compass Rose Academy.  

Skills:

Layout

Book Design

Formatting

Typography

Goal:

Develop graphic standards that act as a guide for advertising and marketing materials for both agency and in-house client design staff. These include information such as font and color families, templates, merchandise design and logo do's and don'ts.  

Skills:

Layout

Formatting

Typography

Color Family Selection

Business Card and Stationery Design

Goal:

Using existing brand elements, I created print materials ranging from invites, menus, and tasting mats for Diageo events.

Skills:

Layout

Formating

Event Materials

Design

C Logo

Goal:

Create a logo that represents me and from that, create an entire brand revolving around the concept. After the logo is finalized, generate business cards, portfolio, website and any other necessary materials relating to the brand.

Skills:

Sketching

Brand Concepting

Wacom Tablet

Independent Learning

Multiple Idea rounds

BJLR Photography

Goal:

BJLR is a local photography business launched by Brendan Reed. He specializes in weddings, but did not want the logo to resemble just weddings as to limit future customers looking for something different. Create a logo representative of something more than just wedding photography.

Skills:

Client Feedback

Explaining Ideas

Proposing Solution

Working with Client

Reworking Ideas

Difference Dinners

Goal:

Create a Logo to be used on Invites, Memos and more for an organization called Difference Dinners.

Skills:

Icon Making

Vector Design

Sketching

Listening to Client Needs

Reworking Ideas

Goal:

For the Indianapolis Zoo’s new exhibit, Butterfly Kaleidoscope, we were tasked to make a series of images for a digital billboard.

Skills:

Client Needs

Meeting Deadlines

Organizing Files

Creating Final Files

Billboard Concepts

Goal:

Using an existing design style, I created materials for a campaign pitch .  

Skills:

Goal:

While working with an e-commerce specialist and website developer, I designed a skin for Jelena Behernd's online store, that worked across multiple platforms.

Skills:

E-Commerce Research

Site Map

Website Skin Deisgn

Mobile Website Skin Design

Goal:

To take all of the skills learned throughout bookbinding class and show them through a final book project.

Skills:

Hardcover Binding

Slip Case

Signatures

Layout Design

Goal Setting

Goal:

To create a unique writing system for a culture that currently does not have a written language of their own. By studying the Moken Boat People's culture, I designed a way to represent their way of life through a new alphabet.

Skills:

Cultural Context

Audience Research

Cognitive Thinking

Semiotic Concepts

Process Work

Goal:

With the basic conference information given to us, come up with a tag-line and concept, then execute it through a logo, name tag, banner, advertisement, information mailer packet and website. I also created a font to complete the concept.

Skills:

Web Code Concepts

Cohesive Brand

Prototyping

Attention to Detail

Problem Solving

Goal:

Create a miniature book that is smaller than 3”x5” that houses your inner most secrets. These secretes can be hidden or out in the open, however you prefer. Layout the book using the ram horn design.

Skills:

Page Layout

Typography

Miniature Scale

Measurements

Thinking Ahead

Goal:

Design book covers for a young teen book series. Use the author’s basic ideas and turn them into reality, while also working with Kid Pub Publishing Company to make sure the book covers are set up correctly.

Skills:

Taking Direction

Listening to Needs

Publishers Communicating

Making Client Edits

Time Constraints